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Why You Should Have a Blog in 2021 and Beyond? (And Focus Less on Social Media)

Why You Should Have a Blog and Focus Less on Social Media

In this post, let's talk about why blogging isn't dead, why it's not late to have a blog in 2021 (& beyond!), why we should actually have at least an official blog or website or Youtube channel, and why you need to focus more on making long-form content on your own blog and channel instead of focusing too much on social media growth. Updated on July 6, 2021 - added search and discovery analytics screenshot


Disclaimer: This is for those who are content creators (or planning to be one) as well as those who aim to thrive better in influencer economy and get fairly compensated for the value they bring on brands instead of being contented on ex-deals/freebies. It's a different story if you're a shop owner selling aspirational products.

With traditional social media getting more and more crowded these days, several changes have been made in their algorithm (including their notification system) to lure people to stay on their apps longer, BUT only actually reward those who post often (quantity instead of quality), and those who engage in pay-to-win scheme (ads, baby lol!).


Let's take Instagram for example. 

Instagram now is vastly different from how it used to be 4-5 years ago. Back then, it's easier and faster to see actual relevant posts and also for your content to be organically discovered.

Now, I have to scroll through either 1-2 sponsored posts or someone's non-relevant post for the day (I don't follow this person or account, neither am I interested in the topic-- why am I getting.. ahh another sponsored post) before I can see more relevant and higher quality posts of people and topics I actually follow that are worth engaging on.

Broken Instagram
Yo, Instagram... are you ok?! 

The fact that I'm getting suggested to follow MY OWN personal account in my gaming account lately, along with non-stop notifications that so-and-so have new posts, is just a clear sign of how Instagram is broken and now desperate to bring back the level of genuine engagement it used to have years ago.

Oh Zucc, what have you done to my favorite social media platform?

Wipe tears anime meme
There, there...

Me-- Us -- being the product -- their product -- instead of customer, I'm not surprised that Instagram's own founders left. Though thankfully not all, but most of the people I had fun talking and sharing stuff with years ago have either deactivated or deleted their accounts, or simply just left, and moved on to establishing their own presence elsewhere: own blog or website, or own Youtube or even Twitch channel.

But having social media accounts is still important, so later on let's discuss how to use them better.


TABLE OF CONTENTS

I. Is Blogging Dead in 2021? Why You Should Have a Blog?
II. Which Is The Best Platform for Blogging?
     A. When to Use Blogger?
     B. When to Use Wordpress.org?
     C. When to Use Medium?
     D. When to Use WYSIWYG Site Builders?
     E. Are Serverless Content Delivery Networks (CDNs) Worth It?
III. Why You Should Still Have Social Media But Use Them Differently


   

I. Is Blogging Dead in 2021? Why You Should Have a Blog?

Is blogging dead in 2021 (and beyond -- whichever year you stumble upon this post)? No. Blogging isn't dead -- and will never be, because people always have stories and helpful content worth sharing to others. Having your own blog or website is actually still one of the best ways to get discovered too.

Believe it or not.

Is Blogging Dead? Why You Should Blog?

There had been a notable shift from traditional blogging to social media -- and then to podcasts and now to videos. But that doesn't mean you shouldn't blog anymore, or that it's already too late to start a blog.

Before, I mistakenly thought that it's ok to grow and produce content on social media than spending time crafting blog posts if you're trying to be a social media influencer or aiming to be some beauty, fashion, travel or some other guru. 

I mean, it sure seems easier and faster to do so and see instant "results".

The dopamine rush of getting new likes and followers in social media, and better yet, coveted sponsorships (never mind that most just pay you with freebies instead of actual money), are surely encouraging too.

But are those "results" enough?

I was wrong.

A. The Power of Search

If people want to search for something: a product review, a travel guide, a cooking recipe, whatever it is -- what's the first thing that comes to mind?

Google.

Well, a few privacy-savvy folks use Duckduck Go -- which is powered by Yahoo Bing. 

The point is, they're traditional search engines. Not social media.

Even Youtube is actually more of a search engine than social media.

Organic Search / SEO in Blogging
Majority of traffic for all my sites -- including this blog, comes from search engines. 

There had been rumors that Facebook is improving their own search engine. But since they have this closed eco-system similar to Apple's which requires one to sign up and sign in an account first, in my opinion, Facebook is gonna have a hard time competing with traditional search engines.

There are forums too like Reddit and Facebook Groups where people can ask questions, but they're more hit and miss really -- sometimes you get fair proper answers, often times just biased opinions.

Though some social media posts can show up on Google search results, it's blog posts and Youtube videos that rank more often.

Organic Search / SEO in blogging
Case in point for this blog in the past 30 days.


It hurts but that well-edited photos, well-crafted description and well-curated feed on social media? 

Easily forgotten and swiped on. 

Unless they reach viral stage like memes or pet photos, or get featured by aggregation accounts (usually these are also memes and pets accounts), our social media posts have very short "shelf" life, compared to a blog post or Youtube video when, who knows in the future: a trend, a share, or some algorithm change just suddenly make it suggested to more people and make it blow up.

Even if it doesn't (and hoping for virality is never a great strategy), it's better to choose a more SEO-friendly platform so when people search for something related to your content, you have higher chances of getting discovered.

And that brings us to the next point.


B. The Power of Algorithm

Even if you don't rank on search right away, or at all, you still have high chance of getting discovered through being Suggested.

Google is constantly improving its algorithm so the more relevant and useful your content is to other people, the more they get recommended to others either through Search (like the featured snippets and answers) -- or through Youtube, if you vlog or create video content too along with having a blog.

It's highly recommended that blogging and vlogging go hand in hand if you have the time to do so because there are shameless web scrapers that steal either video or written content and make one or the other and pretend that it's their original content even if they merely copy your blog post or closed caption verbatim

It also gives your audience a nice option which type of content they want at the moment: written or video form.

Google Panda and Penguin recent updates in the past few years also penalized a lot of websites which participated in Black Hat SEO backlinking schemes, content farms and private networks. If you know you can provide in-depth valuable information for other people and don't engage in those shady tactics, you have more chances now of getting your content discovered and even ranking on Google.

Assuming those websites and blog owners who participated in those schemes have given up by now, then there's even less competition in running a blog, compared to trying to get discovered on social media, especially ordinary people don't even bother maintaining a blog or running a website.

 Less competition = less noise = less difficult to find valuable content

Sure, it feels nice to go viral on social media though. But having your own platform like your own website or blog that will benefit from that virality is way better and keep people engaged, hold their attention longer, especially we don't know until when a certain social media app will last (remember MySpace and Vine?).

And speaking of attention...

C. The Power of Attention

Unless you livestream on social media like Facebook, there's no denying that regular blog posts including the ones on Medium, as well as well-edited regular videos on Youtube hold people attention longer than regular social media posts.

Longer attention = more time and emotional investment from your audience =  more connection

This is why when you see a blogger or Youtuber or streamer, you don't usually actually see them as this untouchable celebrity on some pedestal. You see them as someone relatable, like a friend. 

Sometimes a brother or sister even.

Sim Selves Family
A family.

This is why, in general, it's actually easier to grow organically in your social media (and have regular Twitch viewers too), once you already have a certain audience from either your blog or Youtube channel (or if you're just really popular in real life).

Except social media like Tiktok thanks to its "burst" algorithm.

Also with the exception of certain niches too like those that are into adult content and focused more on using social media like Instagram to grab attention and funnel audience into some pay-walled services (you know what I'm talking about lol).

I guess it also explains why most social media posts tend to focus more on being aspirational, instead of being relatable like in blogging and Youtube. Social media is perhaps the best way to market something that is being sold traditionally, instead of marketing someone's content in a blog or channel.

Having social media is still important though for content creators and we'll talk about it in the 3rd section. 

First let's take a look at which platform is the best for blogging.


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II. Which Platform Is the Best for Blogging?


Though a lot of bloggers and website owners recommend that you should pay for your own hosting to have an official valid platform for blogging so you're not at the mercy of some tech giant, unfortunately using paid hosting services subjects you at the mercy of some service provider already -- whether they will provide hosting at the least down time and most secure way possible, it's all up to them! 

Choosing the Right Blogging Platform

Also as mentioned above, we're all in the mercy too of search and discovery algorithm.

Harsh, but true. 

So it really boils down to finding one that actually matches your needs.


A. When to Use Blogger?

Blogger lets you take advantage of having a free Google hosting, which again I find more reliable than other hosting especially it has almost 0% downtime.

Speed is another factor too especially on mobile version. Google already added an option to select a more optimized theme for mobile. They have completed moving Blogger few years ago to their new Cloud Spanner, so that definitely helps with speed and security too.
When to Choose Blogger
Speaking of security, you also automatically get free SSL even if you use a custom domain as long as you use Blogger itself to host your blog. 

I'm actually using Blogger to host this blog and the most important reason why I chose to do so is not having to worry about backdoor security

Google takes care of that for us.

Of course we still need to be careful in managing our passwords, avoid phishing scams, and be careful of suspicious scripts hidden in themes or ads that load malware.

iyfipun malware warning
You are screwed the moment your website have these kind of cookies. I've seen this in someone's hacked blog. Needless to say, she gave up on blogging already and funnily enough went on to rage in social media about why blogging is a scam. Sad.

Sure the people who tell us that we can install a bunch of plugins in Wordpress insist that our site is already secure enough. But the moment you get lenient in updating to the latest version of Wordpress, or if you're like me who only knows basic IT, you won't be able to fully defend yourself from security problems enumerated here.

You can also use Google Search Console to check for any security issues on your site by typing the following on your search bar:

https://www.google.com/webmasters/tools/security-issues?hl=en&siteUrl=REPLACE-THIS-PART-WITH-YOUR-WEBSITE


Lastly, Blogger also has a one-click button to easily integrate Google Adsense in your blog later on if you choose to include that as part of your monetization.



Overall, when you use Blogger instead of hosting your own blog somewhere,  you don't have to worry too much about the things mentioned above and can simply focus more on writing content.

You don't even have to worry too much about promotion either since:

1. as long as you formatted your blog post correctly (right headings and subheadings), 
2. have valuable content (again, Google's AI is getting smarter and can differentiate sheer spam and legit content),  
3. your content is something that people actually regularly ask or search for (and find valuable enough to share on their own social media feeds, so they help market for you instead of doing it all by yourself)
4. and you use a website theme that is speed, SEO and mobile-friendly

Your blog is already automatically search engine optimized and it's just a matter of time when your content is discovered.

Of course it's not instant. It depends on your content, supply-and-demand in the market, and site niche and authority.

But as they say in Law of Attraction: time, like money, is an illusion too.

The When doesn't even matter if you're blogging for the right reasons and in it in the long haul anyway.  

The rumored downside of using a free blogging platform like Blogger is not being seen as "professional"

But that's just a matter of blogger pride and personal opinion because professionals like Dr. Ernest Chan of algorithmic trading, Mr. Larry Greenberg who summarizes everything I need to know about the currency market for the week, as well as Mr. Marc Chandler who regularly provides comprehensive analysis of macroeconomic news and events: they too still use Blogger up to this day and that in itself doesn't make them any less professional.

To reduce the risk of being mistaken as a spam site though, I highly recommend setting up your own domain.

Disclaimer: The link below is an affiliate link which gives me referral earnings when you sign up but at no additional cost to you.

I use Namecheap for my domains -- I've been using them for 3-4 years now. They're highly reliable and accommodating with their 24/7 live chat customer support, as well as free WhoIs Guard already bundled in your order if you choose to buy domain from them. So far, no horror stories or any major issues with them *knocks on wood* (just had a forgotten password issue in one of my accounts, which was resolved quickly after contacting live chat support) so I highly recommend them!

 
The real downside of using Blogger though is if Google suddenly one day decides to shut it down like Google+ and others

Though they will give a heads up months before, it sure is a hassle to move hosting providers while making sure that the transfer doesn't impact your ranking and SEO (hard to tell really despite using the same domain).

But that's least likely to happen at least in a decade's time because Google itself use Blogger as their official blogging platform.

Another real downside is if your content involves very mature or adult themes, and other topics that are against Google's Terms of Service.

Overall it's best to use Google's Blogger if:
  • you simply want to blog right away without too much hassle, especially when it comes to speed, security and search engine optimization
  • you're new in blogging or a very busy person in real life (or both)
  • you don't feel the need to add some database in the backend
  • you're not trying to convert your blog into some e-commerce business (or you have a separate e-commerce site like Shopify or landing page for your business already)

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B. When to Use Wordpress?

If you're running a large business and want a website for it, or already experienced in blogging and planning to transform it into some scalable business, and have the technical know-how to run a content management system (CMS) such as wordpress.org, then by all means go for it.

google business

If you want to create a very basic website for your business, there's an option to do so for free using Google My Business.

Most long-time bloggers out there advise newbies to start with Wordpress.org right away.

Don't.

Unless you know what you're doing, you can easily get screwed, like some people I personally know, and get a headache from experiencing security issues mentioned above.

However, these are the benefits of using wordpress.org:

  • has access to .htaccess file which you can use to easily create 301 and 302 redirect links
  • assuming you self-host your wordpress blog in the same hosting site and never change your domain, you don't have to worry about moving, screwing up your domain authority and risk losing traffic
  • you have full control of your website, say whatever you want without having to worry about being censored (unless you're into affiliate marketing -- the ad companies will actually prohibit you from talking about sensitive topics)
  • ability to create dynamic pages (such as fortune teller tarot sites, if you're into that) and other things php can do which html can't

Also if you don't mind the regular cost of self-hosting a wordpress site which ranges from the cost of a cup of coffee to cost of weekly groceries, and you're really into this in the long haul, then choosing wordpress.org is the way to go.

Its market provides several widgets which you can easily add in your website -- but do be careful though and still try to manually check the codes for any questionable scripts injected there and other security risks.

Speaking of security, you also need to pay for SSL unlike Blogger which provides it for free. However, you can get free SSL here, and you can follow the steps here.

To check if the SSL works, you can run a test here

It's also recommended to have a domain provider separate from the one hosting your site so you're not at the mercy of one company. 

Also contrary to what most bloggers out there suggest, DO NOT host your blog to any of these EIG brands

Do so at Your. Own. Risk.

When you search "How to Start a Blog", you'll often see hosting sites being recommended under EIG -- the main reason is their highly competitive affiliate rates.

But do these bloggers even use what they heavily promote?

I highly doubt it.

Budget Hosting

If you want peace of mind and on a budget, you might want to try SiteGround instead. Long-time serious bloggers and webmasters swear by them, and they're not bought by EIG.

If you like more speed, they suggest A2Hosting -- also not under EIG.

Another option is Namecheap. They're not bought by EIG (and no plans, thankfully). They started out as a domain business a decade ago (and I personally prefer them over GoDaddy), and have recently branched out to hosting. I haven't tried their regular shared hosting, but I am currently using their Easy WP cloud hosting on another site which is a managed Wordpress hosting in cloud which is so far really good and reliable too.

Pricey Hosting

For those who don't mind spending on a reliable hosting or VPS being run on cloud, you can first try out the new Google Cloud. It's more secure, less downtime, and like the notorious Facebook-- Google is just too big to fail.

I'm not sure if they still have that 1 year trial to host your Wordpress site for free or not anymore (I don't see it anywhere now), but they do still offer that $300-worth credit for any add-ons you might wish to use.

Though you can also use Amazon Cloud as a host or VPS, and also gives a free 1-year trial, it's only for static sites and isn't recommended for Wordpress.org.

Another alternative is Digital Ocean. It's been around for a long time (one of the OG hosting companies out there), and companies like Hewlett Packard, LinkedIn, Samsung and Xerox use it. You can also resell it as shared hosting and run your own hosting business.

All these suggested hosting overall are a little pricey compared to the EIG ones, but rest assured you won't get a headache from constantly being hacked through your site's backdoor and other hosting scams.

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C. When to Use Medium?

Blogging in Medium can be a good option-- in fact, a better one -- if the type of content you write about isn't something that many people regularly search for in search engines, like boring technical stuff about say, coding lol, or certain style of writing like story time, or certain niches that usually fall under psychology, motivation or even law of attraction.

Medium has its own recommendation algorithm that is kinda similar to Youtube, that actively suggests your posts to readers who are most likely interested in them, instead of readers actively searching for them.
When to Choose Medium

However, to grow on Medium and have more people to actually read your content especially if they're not something people actively look for, a lot of seasoned writers in that platform suggest joining and getting accepted in existing publications there to gain traction faster, especially if you're also aiming to join and earn from its partner program (be sure your country supports Stripe payments though since there's no option to receive earnings from Paypal or check there -- at least during the time of this writing).

You have to submit original blog posts though and pre-publish for these publications instead of merely reposting your content from your own blog.

You can't repost the content you publish for them in your own blog though, or else your own blog will take a hit for duplicate content.

It should be the other way around.

Contrary to what I initially thought, reposting on Medium won't actually get your blog penalized for duplicate content as long as you use its built-in import tool that automatically adds your blog's link as canonical link.

I still believe in this insightful article though that it's not a good idea to use Medium as your main blog. If your niche or topic is not something that a lot of people search for and you don't have much experience or time in maintaining the back end of a website, fine. Medium it is.

Unless you get accepted in big publications with active readers, and gain active readership too as well, Medium still isn't a great way to drive traffic to your site because despite having the ability to add your website link there, readers are more interested to go to other articles in Medium itself. 

Articles are curated in a way that the main focus is for readers to stay in Medium longer, instead of veering away from there and going to you.

What about its import tool and SEO impact?

In theory, it seems like reposting content there using the import tool can help boost your blog post's ranking and SEO if it so happens that people stumble upon and engage with your reposted content there.

But I've never personally reposted content in Medium though -- not yet at least. I'm a regular reader there so I kinda have some idea what types of posts "works" -- and unfortunately the type of content I post here in my own blog doesn't seem to fit in the typical Medium's audience that's why I'm still on the fence for a few years now.

But we never know until we try.

I don't know if I'll ever bring myself to testing some old blog posts, and see if reposting them there will help boost readers here in this blog: as of the time of this writing, I only get 5k-8k views a month -- let's see if that can double and be the same as Benji's blog mentioned above -- or even more.

That would be nice.

But also wishful thinking.

Unfortunately, another major concern for me is that which one will actually rank on Google: my original blog post or reposted Medium content? 

It already initially felt highly unnerving to see a simple Reddit link to my blog ranking higher on Google (i.e. my Jollibee custom content lol). However, I took a sigh of relief when Google finally eventually indexed and ranked that blog post higher. 

I don't know if that's gonna be the same case in Medium or not especially it's not just a title with link like in Reddit, but actual content reposted -- and I have no way beating Medium's site authority.

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D. When to Use WYSIWYG / Drag and Drop Site Builders?

If you're not good in coding but don't want to spend for a web designer, and want an easier and safer way to customize your blog or website than both Blogger and Wordpress.org, then WYSIWYG (what you see is what you get) site builders can be a good option, like Weebly, Wix and Squarespace.

They have certain limitations though with the level of customizations you can do without coding them yourself -- they're definitely an upgrade from Blogger but fall short compared to Wordpress.org.

If you know how to code and design a website well, it's pretty much a waste to use them unless you want to save time and enjoy ready-made templates that you can easily access and customize on your own.

WYSIWYG site builders are like Canva, Blogger is like Photoshop, and Wordpress.org is like GIMP or some other open source editing software out there.



I personally haven't tried Squarespace but I'm shocked to learn that there's no capability to add more cookie banner options and even filter your blog posts

With Weebly and Wix on the other hand, they are relatively ok. But the biggest drawback is the lack of option and support in case you want to migrate your blog to another hosting provider, unlike with Blogger and Wordpress.org. 

That means creating your blog or website again from scratch.

Ugh.

That's all after spending a lot to upgrade to their paid versions not only to remove their annoying banners and have more customization features, but also to have basic ability to add your own custom domain.

Aside from that, there's also the headache you get when their servers seem down or their backends are just plain glitchy or laggy -- at least that was my experience 5 or more years ago. I don't know if that's still the case now or if they've massively improved through the years.



E. Serverless Hosting (aka Content Delivery Networks): Are They Worth It? 

There's a (relatively) new kid on the block called CDN's or content delivery networks.

One of them is Netlify.

They are sometimes called headless CMS because they are technically serverless. The way I understand it, these networks automatically form a cache of your site and don't have to request info from the server where your site is hosted every time someone visits your site from anywhere in the world.

Hence, they pride themselves for being blazingly fast.

.
But these CDN's don't support php, because they only support static sites-- HTML and CSS. However, there's a workaround in case you need dynamic elements in your blog or website by using Javascript.

You can launch a new site or blog in Netlify by simply dragging and dropping here.

netlify drag & drop
Easy peasy, lemon squeezy.

If you also want an automated version-control of your site, you can connect a Github or Gitlab account, and use Netlify's CMS instead. This part got me stuck for now though because Git is new to me, and Gitlab's FAQ's page isn't very non-developer friendly. So I create my own backups manually instead, and continue manually dropping in the link above every time I change something in my site.

Netlify has a Youtube channel too with videos that I find easier to follow.

Though I'm only a hobbyist when it comes to web design, blogging and such, I like tinkering around there especially I believe CDN's will become the next big thing in web development.

Update: This is ok for purely static websites or mere landing pages only. Avoid Netlify when your main focus is blogging because Netlify creates multiple versions of your blog including mobile version, and you can get penalized for having "duplicate content". Plus it can get too technical at the backend if ever you need to troubleshoot something.

If you're like me who wants to focus on blogging itself and don't have enough mental energy to deal with web dev details that seem more complicated than setting up a wordpress.org site, especially there's also social media that you have to deal with, just don't even bother with this.



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III. Why You Should Still Have Social Media But Use them Differently

There are countless of blog posts and videos out there promising to help you grow your Instagram, increase engagement in Facebook and boost followers on Twitter. 

Do not, I repeat, DO NOT engage in shady tactics like engagement pods and buying followers and likes. You're better off running ads instead -- at least you're on the good side of these social media platforms and you don't risk getting banned.

A. Building the Right Mindset in Growing Social Media

Doing any fake activities also harms your brand especially when people see that you have a lot of followers but very few engagement in your posts.

This is actually one of the reasons why sometimes you don't wanna go viral on social media either especially if that content that went viral has little to do with your branding and vastly different from what you regularly upload.

Social Media Growth

Case in point: I have shared a post on my Facebook page that went on to get 5M views (and counting now), and (shamelessly lol) helped me double the followers I've gained through livestreaming -- from  a humble 5k to jumping all of a sudden to 10k in just a matter of 2 months! 

(As of the time of this writing, I now have 13k followers even if I don't livestream anymore because I now want to focus on highly edited content: initially on Youtube, but looking forward to uploading on Facebook too once again).

But those follower count actually harms my image or "branding" since I can easily get mistaken as having just bought them because my regular videos only get thousands of views on average-- some even just stay in hundreds, depending on the type of game or topic, as well as video length.

It's not all bad though because at least I got approved to the Story swipe up feature where you can put links in it-- great for announcing that I have a new Youtube post or custom content, and also promoting other people's content if I like them enough. 

Overall, trying hard to grow your social media to funnel audience to your content like blog post or Youtube or Twitch channel is the wrong tactic to do: it should be the other way around. 

I learned that the hard way especially, as I mentioned in one of my posts, I actually started on Instagram, before having my own channel (thanks to my S.O.'s advice) and then eventually expanded to having this blog.

It's a different scenario though if you're trying to market your shop or some paid services you provide. 

But for now let's focus on social media connected to blogging and also vlogging as bonus.

The proper way to grow your social media account is the way actual celebrities and influencers do it: either by being popular and influential in real life or consistently sharing valuable content in their own platform like their own blog or Youtube channel, and let the search and discovery algorithm and their new fans help do the "marketing" for them too.

They merely use social media to better engage with fans or online friends who are loyal (or obsessed) enough to follow them across different platforms, and also make announcements whenever they have a new content or merch released. 

If you have those type of loyal fans or friends (or both!), you don't have to worry about growing your social media: they just grow organically over time, with high engagement too!

If you create enough valuable content, these social media sites are even the ones who approach you to create content for them and help keep people longer on their sites.

Even companies who want to sponsor you will actually start fairly compensating you like they do with usual influencers and celebrities, instead of giving you the short end of the stick by convincing you to only accept ex-deals aka freebies (more so if they demand multiple revisions in your sponsored post).


B. Why Even Bother to Use Social Media

Leveraging social media is actually a great alternative to outdated e-mail marketing.

A lot of gurus out there swear by the efficacy of e-mail marketing and I know that this isn't a popular opinion, but:

E-mail marketing doesn't work as much anymore.

Yes e-mail is still helpful as a means to get people to confirm that they've officially signed up for a certain webinar, or confirm delivery of a certain product or service. 

BUT using e-mail to find cold leads? Nah. 

Aside from harming your brand by being pushy and annoying, your e-mail barely gets read and usually marked as spam. 

I personally don't read any marketing e-mails for the past few years especially I'm already constantly bombarded with sponsored posts in social media and rarely open my emails unless I get really important notifications. 

I thought only fellow millennials and Gen-Z hate it, but turns out even my parents don't read those e-mails anymore.

Pushing people to sign up and join your marketing list, especially most people's inboxes are already overflowing is not only annoying but also borderline desperate.

You don't wanna look desperate.

You're better off focusing your energy on your blog and channel and tell people to bookmark your site in their browsers and even on Pinterest, and subscribing to your Youtube channel instead. 

Nice if they follow you too on social media so they get easily notified of any future updates regarding your content and other soon-to-be projects you have in mind. (Yey!)

A lot of gurus advice that you should only select the social media where your core audience hangs out the most to not spread yourself too thin. 

But again the thing is, you're not really trying to actively grow your social media anymore by posting at an ideal time, and all other "ideal practices" to be in their algorithm's favor (unless it's directly part of your monetization strategy too like earning "passive" income through ads in Facebook if already eligible, or through selling merch, or getting your name out there for consulting services if you're experienced enough).

Be in different social media as much as possible, not only to serve as opportunity to meet like-minded people (and perhaps even early fans there) and additional means of sharing updates, but also to have an official account early on to minimize possible issues that may crop up if ever you get popular enough such as people using your "brand name" and pretending it's you to scam others. 

However, save your time and energy by producing better content in your main sites, on top of any other business you're in. 

These days, it's all about enticing people to come follow you instead of you chasing them.

That's the core essence of influencer economy nowadays. Yes, social media may be gone tomorrow but you don't wanna be intrusive of people's privacy by snatching their e-mails and constantly bombarding them without even knowing if your content is still relevant for them a few years down the line.

Let people find and follow you instead.

If they like you enough and even consider you as an online friend too, or simply find a connection with you especially if you have the same hobbies and interests as them, they will follow you around even if you change your name or alias or website or what have you.

I had different gaming names and online aliases before -- which I actually regret now, wish I've just stick to one no matter how cringey-er (and emo lol) I was back then.

Bring Me to Life meme
Save me from the darkness I've beco-o-ooome.

But I'm very grateful for a very special few who still remember me (and better yet, even recognize me still) and reached out to me via Instagram, Youtube and even the contact page here in this blog, and even call me with my old aliases.

Diavolo Erase My Past meme
I'm just kidding.

I don't mean to toot my own horn lol, and despite having blogs and Youtube channels, I still don't even consider myself as a blogger and Youtuber-- and it feels surreal when someone calls me that (I feel like I don't deserve it yet? I don't know).

I'm more comfortable claiming that I'm just a regular person who loves sharing tips, insights and stories over the internet. 

And if I can, so can YOU!


Why You Should Have a Blog in 2021 and Beyond? (And Focus Less on Social Media)

14 comments:

  1. Thanks for this post! Blog isn't dead because it's just currently reviving now too after more and more people are getting tired with social media.

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    Replies
    1. You're welcome ^^ I do hope so, though I think social media is also here to stay. People just switch platforms haha!

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  2. Traditional blogging where people share their personal lives in depth has long been dead. What we're left now is mostly content marketing types.

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    Replies
    1. In a way, yes because the journal type of blogging is hard to scale or at least sustain especially when Instagram came few years ago. People can just snap and post photos and be done with it. But the old style of blogging still exists out there, I see some of them hosted in Medium, Netlify and Ghost for instance. There are also a few still active here in Blogger and in the .com version of Wordpress :)

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  3. Love the blog, I really liked how you talked about how and why blogging wasn't dead, even if it feels that way sometimes, and how you mentioned the pros and cons of each platform. Personally, I use a self-hosted wordpress but I've been using it since 2011, and I use it more for than just blogging so I think that is why it works for me, and a few of my internet pals use blogger and it's amazing what you can do with each platform. I do miss a lot of the personal blogging and websites that have been replaced by social media though, but it's like everything in life it evolves and changes. :)

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    Replies
    1. Thanks Tiffany!^^ I also miss a bunch of personal blogs and websites back then. Kinda wish they're easy to maintain along with social media (good job on being able to do so since 2011, that's amazing!). Ah true, everything just evolves and changes. ^^

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  4. Hello there!!

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  5. This post is quite informative and useful. Thank you so much for these great info...

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  8. The blog is unique that’s providing the nice material. Please post more interesting articles here.

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  9. Thank you this is very insightful. As we do social media detox, creating content is a productive way of sharing our stories out there, providing useful information or simply sharing life snippets.

    ReplyDelete

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